Trends.sg takes the private nature of your personal information very seriously.
Like most website operators, Trends.sg collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Trends.sg’s purpose in collecting non-personally identifying information is to better understand how Trends.sg’s visitors use its website. From time to time, Trends.sg may release non-personally-identifying information in the aggregate, e.g. by publishing a report on trends in the usage of its website.
Trends.sg also collects potentially personally-identifying information like Internet Protocol (IP) addresses. Trends.sg does not use such information to identify its visitors, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.
Gathering of Personally-Identifying Information
Certain visitors to Trends.sg’s websites choose to interact with Trends.sg in ways that require Trends.sg to gather personally-identifying information. The amount and type of information that Trends.sg gathers depends on the nature of the interaction. For example, we ask visitors who sign up for Trends.sg.com to provide a username and email address. In each case, Trends.sg collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Trends.sg. Trends.sg does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
Trends.sg may collect statistics about the behavior of visitors to its websites. For instance, Trends.sg may monitor the most popular collections on Trends.sg.com. Trends.sg may display this information publicly or provide it to others. However, Trends.sg does not disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
Trends.sg discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Trends.sg’s behalf or to provide services available at Trends.sg’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Trends.sg’s websites, you consent to the transfer of such information to them. In addition, in some cases we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if Trends.sg or substantially all of its assets were acquired, or in the unlikely event that Trends.sg goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquiror of Trends.sg may continue to use your personal and non-personal information only as set forth in this policy. Otherwise, Trends.sg will not rent or sell potentially personally-identifying and personally-identifying information to anyone.
Other than to its employees, contractors and affiliated organizations, as described above, Trends.sg discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when Trends.sg believes in good faith that disclosure is reasonably necessary to protect the property or rights of Trends.sg, third parties or the public at large. If you are a registered user of a Trends.sg website and have supplied your email address, Trends.sg may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Trends.sg and its products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Trends.sg takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
You should also be aware that if you submit information to “chat rooms,” “forums” or “message boards” such information becomes public information, meaning that you lose any privacy rights you might have with regards to that information. Such disclosures may also increase your chances of receiving unwanted communications.
Links to Third Party Sites
All non-personally-identifying information, potentially personally-identifying and personally identifying-information described above is stored on restricted database servers.
If we ever send you information by email concerning new products, services or information that you did not expressly request, we will provide you with an email address by which you may request no further notices.
Address Book Data
Any external address book data (email contacts, etc.) that a user voluntarily gives Trends.sg access to will only be used for the described feature (looking up friends, etc.), and will not be stored or repurposed.